Website Copy

Home Pages • Landing Pages • About Pages • Bios • Product Descriptions • Sales Pages

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Mae Laine Home Page

Challenge: Persuade customers to purchase Mae Laine’s luxury bath salts and accessories

Creative Solution: Instead of focusing exclusively on the features of the collection, the home page now inspires the customer to imagine themselves experiencing the soothing and calming benefits of having a luxury day spa experience at home.

Highlighting Mae Laine’s stunning packaging and eco-friendly values make this brand stand out from the competition.

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Narelle Spencer Celebrant Home Page

Challenge: Persuade couples to book Narelle as their celebrant in a crowded market.

Creative Solution: As Narelle’s couples are in the Consideration Phase of their journey (research, compare & evaluate alternatives), Narelle needed to accentuate her point of difference. The refreshed home page now highlights the benefits her couples will experience working with Narelle, and what makes her unique.

The updated call-to-action is an easier next step than “Book Now”.

By including the scope of services and her geographical location, her page is also optimised to appear earlier in search results.

“Katie was amazingly professional in her discussions with me regarding preparing the copy, asking insightful questions to gauge what my business aim was and the market I was hoping to attract. The end result – she completely nailed the tone I was after. ” — Narelle Spencer, Celebrant, Port Douglas

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Introduction Designs Welcome Page

Challenge: Introduce the company to new customers, emphasising what makes them different.

Creative Solution: Present this business as a unique solution to a customer’s jewelry needs, while also showcasing the mission & purpose of the business to support local artisans.

Note: This business is no longer trading online

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Door Dash Landing Page [Spec Ad]

Challenge: Increase the number of small, independently run restaurants offered by DoorDash.

Creative Solution: Convey the message that being a member of the DoorDash network will increase both customers and profits, and relieve restaurants owners of their fear of having to close down, due to pandemic restrictions.

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