Here are some ways to show up in your subscribers’ inbox in a way that gently persuades them to like you and trust your brand.
A nurturing email sequence turns subscribers into customers.
- Introduce your company, your mission and what makes you different
- Share your unique origin story
- Share social media posts that have done well (meme, quote, mini post)
- Share positive reviews and customer photos
- Ask (and answer) customer service questions
- Share ‘how to’s’ or educational snippets
- Offer a seat at a free FB live or online workshop
- Send a fun ‘dating profile’ with your favourite colours, songs, sports and things to do on a date and ask your subscribers to tell you more about themselves
- Celebrate milestones like the company’s birthday or selling x number of products
- Send a helpful infographic they are likely to save and/or share
- Run a contest with a free product as a prize
I hope this list sparks your imagination.
Koala Copy 